LONDON, 27 March 2025 – DAZN, the leading global sports entertainment platform, has named Adam Knappy as Chief Marketing & Customer Officer, underscoring its commitment to global customer growth ahead of a pivotal summer for the business.
A proven leader in data-driven marketing and high-performance strategies, Knappy will oversee all group marketing activities, platform trading and customer engagement, driving DAZN’s expansion as it cements itself as the Global Home of Sport. His appointment comes at a watershed moment, with DAZN set to stream the FIFA Club World Cup to fans around the world for free – providing a major customer acquisition opportunity in June and July 2025.
Knappy joins DAZN from THG plc, a global e-commerce powerhouse, where he spent 14 years, with the last 6 years focused on shaping the company’s marketing and media strategy. As Group Chief Marketing Officer and CEO of THG Media, he centralised marketing operations, built a world-class centre of excellence, and led a marketing and customer function of over 700 people, who, under his leadership, delivered transformative results. Knappy also spearheaded the launch and growth of THG’s Media division, acquiring City AM and digitally transforming the business whilst doubling the user base within its first year.
Shay Segev, CEO of DAZN Group, said: “DAZN is at a critical inflection point, with bold ambitions to become the Global Home of Sport. Adam’s expertise in multi-sector, high-growth marketing will be instrumental in scaling our customer base and maximising the impact of major global events. His appointment underlines our commitment to attracting top-tier talent to drive our next phase of growth.”
Adam Knappy, Chief Marketing & Customer Officer at DAZN, said: “DAZN is a business with an incredible vision to revolutionise the way that fans enjoy sports, and I am excited to be a part of its journey. With the FIFA Club World Cup on the horizon, we have a unique opportunity to showcase DAZN to millions of new fans around the world. The challenge of accelerating the platform’s customer growth at such an exciting time is one I can’t wait to take on.”
