LONDON, 6 November 2025 – Betfred has joined forces with DAZN, the world’s leading sports entertainment platform and the global home of boxing, to become the headline sponsor for “The Ring: Unfinished Business Eubank Jr v Benn 2”, streaming exclusively on DAZN on 15 November.
Tottenham Hotspur Stadium will stage one of the most highly anticipated rematches in British boxing history when Chris Eubank Jr and Conor Benn face off for a second time. DAZN will bring this latest chapter of a decades-long family rivalry to fans across the globe, available to watch on DAZN.
In collaboration with DAZN, Betfred’s sponsorship aims to grow engagement and deliver unforgettable fan experiences for this blockbuster event.
The partnership includes prominent Betfred branding on all four corners of the ring on fight night, broadcast sponsorship, and Face Off sponsorship across DAZN, YouTube, and short-form social assets (excluding TikTok). Betfred will also sponsor the Fight Night Predictions series, featuring insights from DAZN talent, promoters, and boxing insiders, as well as the Fight Week Wrap on DAZN and YouTube. Additionally, Betfred will amplify its sponsorship activations in-store, ensuring maximum reach and impact across multiple touchpoints.
Fred Done, boss of Betfred, said: “We are proud to continue our long-standing association with British boxing through this partnership with DAZN. The Eubank Jr v Benn rematch is one of the most anticipated events of the year, and we’re delighted to play a part in bringing it to fans around the world. At Betfred, we have a deep-rooted passion for sport, and this collaboration reinforces our commitment to supporting the biggest and best moments in boxing.”
Shay Segev, DAZN Group CEO, said: “We’re delighted to collaborate with Betfred for their headline sponsorship of “The Ring: Unfinished Business Eubank Jr v Benn 2”, one of the most anticipated fights of the year, available exclusively on DAZN. Betfred and DAZN’s collaboration on this landmark event reflects our shared commitment to innovation and fan engagement, delivering unique branded experiences to boxing fans globally across DAZN’s platform and beyond. The domination of the mat will ensure the visibility extends far beyond the event itself.”
“The Ring: Unfinished Business Eubank Jr v Benn 2” will be available exclusively on DAZN in 200+ markets worldwide. For more information and to subscribe, visit https://www.dazn.com.
ENDS
About Betfred
Betfred was started by brothers Fred and Peter Done in 1967 when they opened their first shop in Salford, Greater Manchester. Betfred now operates 1300 shops on Britain’s high streets and has a thriving online business.
Betfred is a proud and enthusiastic supporter of all sport and has, in recent years, developed a particularly strong and varied sponsorship portfolio.
Our current partnerships include Manchester United, Ascot Racecourse (including Royal Ascot), and we are partnered with Matchroom Boxing and Boxxer. We are the headline sponsor of the Betfred World Matchplay Darts and the title sponsor of all professional Rugby League competitions in Great Britain (including the women’s and wheelchair game). In 2025, we became the first company in history to sponsor all five of horse racing’s classics – The 1000/2000 Guineas, The Oaks, The Derby, and the St Leger.
Media contact
Betfred – Mark Pearson, mark.pearson@betfred.com
About DAZN
DAZN, the world’s leading sports entertainment platform, streams more than 110,000 live events annually and is available in over 200 markets worldwide. DAZN is the home of European football, women’s football, boxing and MMA, as well as the NFL Game Pass and NHL.TV internationally. The platform features the biggest sports and leagues from around the world – Bundesliga, Serie A, LALIGA, Ligue 1, Formula 1, NBA, Moto GP, and many more.
DAZN is transforming the way people enjoy sport. With a single, frictionless platform, sports fans can watch, play, buy, and connect. Live and on-demand sports content, anywhere, in any language, on any device – only on DAZN. The company partners with leading pay-TV operators, ISPs and Telcos worldwide to maximise sports exposure to a broad audience.
DAZN is a global, privately-owned company, founded in 2016, with more than 4,000 employees. For more information on DAZN, visit www.dazngroup.com
Media contact
DAZN – Sofya Grebenkina, sofya.grebenkina@dazn.com
