- DAZN becomes the global broadcasting, production, sales, and marketing partner of World Sevens Football – a new, innovative competition that seeks to transform women’s football.
- World Sevens Football’s inaugural events will be broadcast on DAZN to fans around the world on a free-to-air basis.
- DAZN – the global home of football – is redefining the traditional partnership model between broadcasters and sporting properties to accelerate their growth and reach.
LONDON, 21 March 2025 – DAZN, the world’s leading sports entertainment platform, today announces its global broadcasting, production, sales and marketing partnership with World Sevens Football, a revolutionary grand slam series for professional women footballers.
DAZN will broadcast the inaugural World Sevens Football event on 21-23 May to fans around the world. The first of the three-day competitions in 2025 will see eight clubs come head-to-head in Estoril, Portugal, with a $5 million prize pool up for grabs. This competition will kick off an exciting calendar of events with the next event to be held before the end of this year.
The groundbreaking World Sevens Football format will feature top-flight teams and elite players from across the globe, who will compete in fast-paced competitions over a three-day period. The events will see eight teams vie for victory in several seven-a-side games of two 15-minute halves on pitches half the size of a regulation pitch. The teams will be split into round-robin groups of four, feeding into semi-finals and a final hosted on the third day.
DAZN will also collaborate with World Sevens Football on sub-licensing and marketing, leveraging its global reach, market-leading technology and powerful marketing engine to accelerate the growth of the competition and tap into an ever-expanding audience of football fans around the world.
DAZN, the only global digital streaming platform dedicated solely to sports fans, is already the ultimate destination for top football competitions, with an unrivalled portfolio of rights that includes the world’s most prestigious leagues, such as Serie A, LALIGA, Bundesliga, Ligue 1, and the English Premier League. World Sevens Football will also join DAZN’s extensive portfolio of globally available, multi-sport content, including the FIFA Club World Cup, NFL, LIV Golf, FIBA, and much more.
“I am thrilled about the launch of World Sevens Football and the exciting new format it brings to the sport. Our short-format, high-energy matches mean more action, entertainment, and goals. This competition gives footballers another stage to shine and offers a great, potentially lucrative opportunity. With DAZN as our partner, we can bring this thrilling new series to a global audience while also working together to forge new partnerships, which is exciting. DAZN’s commitment to women’s sports and their extensive coverage makes them the perfect partner to showcase the fast-paced, bold future of football to fans everywhere,” said English Football Legend Anita Asante, investor, advisor, and member of World Sevens Football Players’ Advisory Council.
Hannah Brown, co-CEO of Women’s Sports at DAZN, said: “We are delighted to be the global media partner for World Sevens Football. The fast-paced format, top class global talent and record-breaking prize pool make this new competition a milestone for the game.
“DAZN offers rights holders a comprehensive global partnership structure to reach fans and drive value. Working hand-in-hand with World Sevens Football, together, we will accelerate the growth and realise the potential of this exciting new format.
“World Sevens Football joins an ever-expanding portfolio of top-flight sport on DAZN, underlining our commitment to building the global home of football and delivering to fans the very best sports content from around the world.”
Jen Mackesy, World Sevens Football co-founder, philanthropist, and minority owner of the NWSL’s Gotham FC and WSL’s Chelsea FC, said:
“We are incredibly excited to welcome DAZN as a key World Sevens Football partner. This partnership represents a major step forward for the sport, combining our innovative tournament format with DAZN’s unparalleled global reach and expertise. Beyond DAZN’s massive reach, we are also excited to collaborate on sub-licensing and marketing agreements, leveraging their global reach, market-leading technology, and powerful marketing engine to accelerate the growth of the competition and tap into an ever-expanding audience of football fans around the world. We are very confident that this collaboration will ensure that World Sevens Football becomes a key property in advancing women’s football, setting new standards and inspiring future generations.”
ENDS
