- DAZN and Audi announce partnership: For the first time, the world’s best live sport is now also available in the car via the DAZN App integrated into the in-car entertainment system.
- From March, DAZN will be made available via the Audi Application Store in new Audi models.
- The DAZN App has been optimised for in-car use and makes available a wide range of live sports, highlights and documentaries worldwide, including the FIFA Club World Cup starting in June 2025.
- The best boxing events, the NFL Game Pass internationally, Formula 1, FIBA, as well as the best women’s football with the UEFA Women’s Champions League and many of the world’s leading sports properties are available on DAZN live and on-demand.
- DAZN continues driving the sports streaming revolution. This innovation marks the next step on DAZN’s journey to become the ultimate destination for sports fans – anytime, anywhere.
- Only on DAZN can fans watch the best football in one place. DAZN has extensive domestic and international rights to top-flight football leagues, such as Serie A, LALIGA, Bundesliga, and Ligue 1, as well as international competitions, such as the UEFA Champions League.
MUNICH, 12 March 2025 – DAZN, the global sports entertainment platform, is taking a significant step towards an innovative future for sports fans together with Audi. A global partnership between DAZN and Audi will make it possible for fans to experience the best live sport in the world while travelling in their cars.
Innovative partnership between DAZN and Audi: fans can now experience their favourite sport directly in the car
From March, DAZN will be available directly in the car for the first time when Audi becomes the first car manufacturer to make the extensive world of DAZN sports streaming available in all its latest generation of cars in the Audi Application Store. The app can be accessed in new Audi models A5, Q5, A6, A6 e-tron and Q6 e-tron, in markets where DAZN and the Audi Application Store are available.
DAZN now also available in-car globally with the FIFA Club World Club 2025, and in Germany, with the UEFA Champions League, NFL Game Pass, and an extensive range of exciting multi-sport content.
The DAZN App has been optimised for use in the car. Fans in Germany can now watch the UEFA Champions League, the FIFA Club World Cup 2025, US sport with the NFL Game Pass, the best women’s football with the Frauen-Bundesliga and the UEFA Women’s Champions League, live on DAZN in-car. From the 2025/26 season, the Bundesliga, including the legendary Saturday simulcast and all live matches on Sundays, will also be available as in-car entertainment on DAZN in DACH markets. Fans will also be able to access all highlights, on-demand content and documentaries.
Vehicle integration of DAZN in collaboration with CARIAD heralds promising future development
The DAZN App is integrated into Audi’s digital ecosystem in collaboration with CARIAD, Volkswagen Group’s software company. The app was optimised for use in vehicles. In the long term, DAZN content will also be accessible in vehicles of other Volkswagen Group brands. Among other things, the teams sponsored by Audi, such as the men’s and women’s teams of FC Bayern Munich, who both want to secure the national championship and continue to be represented in international competitions, will then also be available to watch on DAZN.
Alice Mascia, CEO DACH at DAZN, said: “DAZN has been a leading and driving force for innovation in the global sports industry since our launch in 2016. We enable sports fans to watch their favourite sport live wherever they want. Thanks to the development of mobility, the demand for in-car entertainment is also playing an increasingly important role for sports fans worldwide. For this reason, we are delighted to be working with Audi to pioneer this area and bring DAZN into cars with the best live sport. The promising cooperation with the Volkswagen Group and CARIAD represents a further step in our mission to be the ultimate destination for all sports fans.”
The launch represents the next milestone on DAZN’s journey to create a single destination for sports fans and makes DAZN’s sports content available to all fans in the car for the first time. DAZN has also recently integrated its merchandise and betting offering into the app, taken its first steps in the ticketing and hospitality space, and provided fans with FanZone – an interactive tool which they can use to communicate with other viewers in the style of a watch party; message about players; exchange opinions, emojis and stickers; and comment on match events.
Only on DAZN can fans watch the best football in one place. DAZN users can watch the Bundesliga, including the legendary conference for the first time from the 2025/26 season, the UEFA Champions League, the FIFA Club World Cup 2025™ and top-flight football leagues, including LALIGA, Serie A and Ligue 1 in DACH. Moreover, only DAZN offers all fans the widest and best range of premium sport in addition to football, including the best US sport with the NFL and NBA, handball with the EHF Champions League and EHF European League, darts with the PDC, the golf DP World Tour, as well as combat sports with the UFC, PFL and the biggest boxing matches, and much more – all in one place, only on DAZN.
ENDS
