London, 22 November 2024 – DAZN is the global home of women’s football – recognised by over one million subscribers to DAZN Women’s Football, DAZN’s market leading YouTube channel.
The channel is the largest dedicated women’s football YouTube channel in the world, giving fans access to certain live and on-demand action from the best competitions across the globe including UEFA Women’s Champions League, Liga F, Google Pixel Frauen-Bundesliga, Serie A Femminile, Arkema Première Ligue, international games and more.
The DAZN Women’s Football YouTube channel is now followed by one million fans and has received 2.8 billion impressions since it was launched. DAZN Women’s Football acts as an effective marketing channel for DAZN’s free on-platform women’s football environment, enabling viewers to discover and enjoy the game before transitioning to the DAZN platform for unrestricted access to all matches, exclusive content and unique fan experiences.
The DAZN Women’s Football YouTube channel has transformed the landscape of the women’s game globally. In the last twelve months, the channel has delivered 65 million views and over 15 million watch hours. One million YouTube subscribers marks another milestone in DAZN’s growth story to build the only global audience for women’s football both on and off its platform.
DAZN showcases women’s football with a wide range of social and digital content, offering deeper insights into the sport and its players alongside live broadcast on DAZN, the only global entertainment platform dedicated to sports. This unique combination of platform, content and global audience provides scaled commercial opportunities – benefitting brands, leagues, clubs, players and fans alike. DAZN and the channel are playing a critical role in accelerating fandom as women’s football develops into a commercially viable proposition.
Hannah Brown, Co-CEO of Women’s Sport at DAZN, said: “Our DAZN Women’s Football YouTube channel has grown a large and highly engaged women’s football audience in valuable markets around the world with over 40 million watch hours in the last two seasons and 3.2m unique viewers in October 2024 alone. It is an important asset for us, every week driving awareness and engagement in the exclusive content and experiences for women’s football fans on the DAZN platform and also for our partner brands, leagues, clubs and players. Our team are delighted to receive the gold plaque as recognition of the teamwork involved to get us here and are focussed on the opportunities that lie ahead”.
