LONDON, 1 April 2026 – DAZN, the world’s leading sports entertainment platform, today announced the launch of its new global influencer initiative, DAZN Playmakers – a programme designed to create the largest network of the next generation of sports storytellers and give fans even more access to great sports content.
DAZN Playmakers will establish a global community of culturally relevant creators who share a passion for sport and elevate their voices. The programme is a major step in positioning DAZN at the forefront of the creator economy. It also unlocks the production of an expanded slate of onsite and social content from sporting events, providing fans with more ways to enjoy their favourite sports.
Creator-led content consistently outperforms brand-owned assets, travels further across channels, and delivers measurable impact in terms of awareness, consideration, and conversion. Creators are essential to shaping conversations in sport and driving fan engagement, with 83% of consumers trusting influencers, outperforming comparable benchmarks for traditional advertising.
Adam Knappy, CMO at DAZN Group, said: “With our new Playmakers programme, we’ve set out to make DAZN the natural home for sports creators. Our ambition is to build the world’s largest and most credible creator community across every sport, giving creators opportunity to reach new audiences and share their content with the world. By opening access to our platform, events, and opportunities, we’re putting our focus on creators and cementing DAZN’s position as the destination for creator‑driven sports content.”
In the near term, DAZN will begin to recruit creators that complement its priority rights and upcoming campaigns. This summer, Playmakers will evolve into a continuous programme with a structured incentive framework, enabling creators to grow within the DAZN ecosystem and become part of an engaged global community.
DAZN Playmakers aims to make creators feel part of something bigger than themselves – a programme through which they can develop as authentic storytellers. The programme will give creators access to the DAZN platform, affiliate links, merchandise, event access, and more.
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Notes to Editors
Creators who are passionate about sports content and want to be part of the DAZN community, should reach out to playmakers@dazn.com for more information.
