- DAZN, the Hexagon Cup’s lead broadcast partner every year since launch, returns for its third consecutive edition.
- From 28 January, all Hexagon Cup matches will be available for free on DAZN.
- DAZN will further enhance its coverage in the host market, Spain, through linear and digital channels.
LONDON, 22 January 2026 – DAZN, the world’s leading sports entertainment platform is the global broadcaster of the Hexagon Cup for the 3rd consecutive year. The innovative padel tournament takes place from 28 January to 1 February at Caja Mágica (Madrid, Spain).
DAZN will broadcast all matches of the Hexagon Cup’s third edition free-to-view globally (excl. the U.S., Central and South America, and India). DAZN’s users will be able to enjoy every match – the qualifying rounds (28 to 31 January) and the finals on 1 February – live and on-demand.
Viewers in Spain will benefit from the most comprehensive tournament coverage on DAZN. Fans can watch all Hexagon Cup matches across a wide range of devices, including Smart TVs, mobile phones, tablets, games consoles, PCs, and other connected devices, as well as on DAZN’s linear channels. Fans can also enjoy onsite social media coverage, including near-live clips distributed across DAZN’s social media profiles globally.
The GENERALI Hexagon Cup 2026 has been praised for its innovative team format, which showcases competition between the world’s best players and teams owned by renowned personalities. Once again, the event will bring together the elite of world padel, featuring stars such as Agustín Tapia, Arturo Coello, Gemma Triay and Delfina Brea, alongside an exceptional roster of players that promises a top-level spectacle. Team owners include famous stars such as Eva Longoria (Eleven Eleven), Pierre Gasly (X Padel), Robert Lewandowski (RL9 Padel Team), Anthony Joshua (AD/vantage Padel Team), Andy Murray (AD/vantage Padel Team) and Kun Agüero (Krü Padel by Taktika).
As a pioneering padel event, the GENERALI Hexagon Cup 2026 is firmly committed to world-class audiovisual production, further raising the standards following the success of its first two editions. DAZN’s scale will allow the competition to achieve global exposure across its more than 200 markets, significantly strengthening the competition’s international reach. The free-to-air access to the tournament will expand the awareness and reach of padel, bringing it to an ever-growing audience worldwide. This visibility will be amplified through DAZN’s social media channels, which in 2025 surpassed 9 million views across platforms such as Instagram, TikTok, Twitter and YouTube Shorts.
Shay Segev, DAZN Group CEO, said: “Our long-term partnership with the Hexagon Cup shows what happens when a world-class event meets a truly global platform. With free-to-view access and enhanced coverage in Spain, DAZN brings scale, accessibility and premium production that will accelerate the tournament’s international ambitions and introduce even more fans to padel.”
Astrid Thams, Commercial Managing Director at Hexagon, said: “Continuing with DAZN is key to our international growth strategy. We share a common vision of how to present padel in a modern, accessible and global way, and this renewal reinforces our ambition to keep elevating the Hexagon Cup as a benchmark event within the sport. This collaboration allows us to continue expanding the tournament’s reach and connect with new fans, while maintaining a top-level standard of production and distribution.”
Tim Godfrey, Strategic Advisor Broadcast and Media, Hexagon Cup, commented: “We are proud to continue our collaboration between Hexagon Cup and DAZN for the third edition of the tournament. This competition not only showcases the very best of world padel but also reflects our shared vision of bringing the sport to a global audience in an innovative and accessible way. Thanks to DAZN, fans around the world will be able to enjoy every match live and on-demand, reinforcing our commitment to delivering top-tier sports experiences across our platforms.”
