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FIFA Club World Cup Trophy Tour kicks off in New York

  • All 63 matches will be available live and for free only on DAZN.com
  • Nasdaq celebrated the launch of the Trophy Tour with DAZN display in Times Square

New York, 17 January 2025 – The FIFA Club World Cup Trophy Tour launched last night at an exclusive event hosted at Tiffany & Co.’s flagship store on 5th Avenue. The tour marks the countdown to the highly anticipated FIFA Club World Cup 2025™, which will be broadcast globally live and for free by DAZN, the world’s leading sports entertainment platform.

As the exclusive global broadcast partner, DAZN will live-stream all 63 matches of the tournament, free to fans around the world in multiple languages. This historic agreement underscores DAZN’s status as the ultimate home of football, while fulfilling FIFA’s mission to make football accessible to all.

The glittering evening featured a performance by global music icon Robbie Williams and was attended by a host of footballing legends and celebrities.

Interviewed at the event, Shay Segev, DAZN Group CEO, called the deal a “milestone” for the platform, adding: “This groundbreaking partnership will make DAZN a household name to every football fan around the world. It underscores DAZN’s commitment to delivering unparalleled access to the most exciting moments in sporting history and cements our position as the global home of football.”

The launch was celebrated by Nasdaq by displaying DAZN across the iconic Nasdaq Tower in Times Square, New York.

The FIFA Club World Cup 2025 will bring together 32 elite club teams from around the globe, starting on 15 June 2025 at Hard Rock Stadium in Miami and culminating in the final at MetLife Stadium, New Jersey, on 14 July 2025.

ENDS

Notes to Editors:

For more images of the event, visit FIFA’s image library.

For more information on DAZN’s coverage of the FIFA Club World Cup and the trophy tour schedule, visit www.dazn.com