- PokerStars joins DAZN Boxing as presenting sponsor in UK, uniting two global leaders in sports and entertainment.
- Campaign built around the theme “Best Hands Win”, celebrating the shared strategy, skill, and drama of poker and boxing.
- Exclusive activations and content series including social campaigns, DAZN Talent Poker Game, FanZone integrations, and streaming of PokerStars events on DAZN.
LONDON / NEW YORK, September 16, 2025 – PokerStars, the global home of world-class online poker, has joined forces with DAZN, the world’s leading sports entertainment platform, as the presenting sponsor of DAZN Boxing in the UK.
This strategic partnership brings together two powerhouses in sport and entertainment, with the shared goal of delivering unforgettable experiences to fans. By aligning with DAZN Boxing, PokerStars aims to engage sports audiences worldwide and showcase why it is the premier destination for online poker.
A Campaign Built on Shared Spirit
The campaign will feature bespoke 7” and 15” creative assets across DAZN’s boxing coverage. Drawing on the natural synergy between poker and boxing—strategy, skill, and the drive to win—the partnership carries the unifying tagline “Best Hands Win.”
Key Campaign Elements
- Social Content Series – Comparing boxers with poker pros in a “Tale of the Tape” graphic series, highlighting their shared attributes.
- Best Hands Win – Short-form highlight reels blending dramatic moments from recent fights and major poker tournaments.
- DAZN Talent Poker Game – DAZN presenters come together over a poker table to preview upcoming bouts and share predictions.
- FanZone Integration – Exclusive activations across five key fight nights, bringing fans closer to both the action in the ring and the poker table.
- Cross-Promotion – Social campaigns spotlighting PokerStars events and live streaming PokerStars tournaments on DAZN.
Mike Woodbridge, Chief Commercial Officer at PokerStars, said: “We’re constantly looking for innovative ways to entertain and engage our players. Partnering with DAZN Boxing allows us to merge two worlds of competition and deliver unique experiences that celebrate the thrill of victory, whether at the table or in the ring.”
Lou Emmerson, SVP of Global Sales at DAZN, said: “DAZN is committed to giving fans the very best in sports entertainment. PokerStars shares that passion, and this partnership allows us to deliver even more engaging content and activations that resonate with audiences worldwide.”
Together, PokerStars and DAZN Boxing will deliver innovative content and unforgettable experiences that bring fans closer to the action—both in the ring and at the table.
