SARA PASTOR JOINS DAZN AS SVP AD MEDIA SALES FOR SPAIN AND PORTUGAL

MADRID, July 16, 2024 – DAZN, the leading global sports streaming platform, today announced that Sara Pastor has joined the company as Senior Vice President Ad Media Sales for Spain and Portugal. Pastor, with a depth of knowledge and broad international experience of more than 15 years in new business creation and development, will lead the growth of the platform’s advertising revenues in both markets.

Pastor previously held the position of Head of Agency Development for Spain at Amazon, managing the Amazon Ads business with media agencies, including the launch of Prime Video advertising. Previously, she was Country Director for Spain and Portugal at Twitch Ads, launching and growing the service as the primary link between brands and content creators. She was also Managing Director EMEA at ADARA, Inc. where she led the government entities business unit. In addition, Pastor is the President of ESADE Alumni’s Business Innovation & Tech Club.

Walker Jacobs, Chief Global Revenue Officer of DAZN, said: “Sara brings tremendous experience building and leading great sales and partnership teams.  She has an extensive roster of important industry relationships and has successfully partnered with many of the most iconic brands and their agencies to build award-winning advertising programs.  I know her creativity and passion will push DAZN’s ad sales capability in Spain and Portugal to new heights. The addition of Sara reinforces DAZN’s commitment to adding strategic executive hires to our team.”

Sara Pastor commented: “I am very excited to join the DAZN team in Spain and Portugal to help brands create emotional and lasting connections with their customers through a shared passion for sport. Thanks to the growing community of fans who choose DAZN to enjoy the sports they love, brands have a unique opportunity to turn fans into customers and also into ambassadors for their products, and to do it in a different, innovative and meaningful way”.

ENDS